Soft, Medium or Firm Pillow — Choose Based on Your Sleep Style

Picking the right pillow isn’t just about fluffiness — it’s about support. Your sleep position has a significant effect on what pillow firmness will keep your neck aligned and your sleep uninterrupted. 

Front sleepers usually benefit from a soft pillow. A low-profile pillow lets your head sink in just enough to keep your neck neutral. For a gentle, cosy feel, consider the Duck Feather & Down Pillow (70:30 Blend) from Bed Kings. 

Back sleepers need medium support that cradles the curvature of the neck without lifting the head too high. A pillow like the Goose Feather & Down Pillow (85:15 Blend) strikes that balance, delivering softness with structure. 

Side sleepers require the most support. A firmer pillow fills the space between shoulder and head to maintain spinal alignment. The European Goose Down Pillow (70% Down) provides a firmer, support-forward feel while remaining plush. 

Here’s a quick guide:

• 💤 Soft – Best for front sleepers
  Example: Duck Feather & Down Pillow (70:30 Blend) 

• 😌 Medium – Ideal for back sleepers
  Example: Goose Feather & Down Pillow (85:15 Blend) 

• 💪 Firm – Great for side sleepers
  Example: European Goose Down Pillow (70% Down) 

Try pairing your ideal pillow with a complementary duvet to maximise comfort — like the matching feather & down duvets available on the Bed Kings site.